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Recorded Webinars

Recorded Webinar: Developing and Protecting Your Clients' Trade Marks

Recorded: 19.10.20 Length: 1 hour ABOUT THE RECORDED WEBINAR Clients developing a new product or service will need to establish a brand. But, an important part of ch
PRESENTED BY Blair Beven IP Partner - Holding Redlich , Sydney

Date/Time

About the Webinar

Recorded: 19.10.20

Length: 1 hour

ABOUT THE RECORDED WEBINAR

Clients developing a new product or service will need to establish a brand. But, an important part of choosing a brand is ensuring it can be protected through trade mark law. This session explains how to choose, register and protect a trade mark, including:

  • What is a trade mark? Understanding its uses and how it differs to a business,
  • Choosing a brand that can be protected as a trade mark – why it matters
  • Is the trade mark distinctive?
  • Is your trade mark misleading?
  • Understanding the trade mark registration process and protections obtained with registration
  • How to ensure your trade mark stays protected:
    • Renewing and updating trade marks
    • Use it or lose it
  • Options if your brand is threatened:
    • Misleading or deceptive conduct
    • Passing off
    • Infringement proceedings
  • Lessons from recent cases

Presented By

Blair Beven
IP Partner, Holding Redlich Sydney, NSW

Blair advises a diverse client base including food and beverage, skincare and cosmetics, IT, fashion and celebrity endorsements. Blair has significant experience in copyright, design, software licensing and patent strategies. While his specialisation is mainly trade marks, Blair also has experience in all forms of IP litigation including trade mark infringement, patent litigation and breach of confidence matters. Blair has been involved in significant cases before the Commissioner of Trade Marks and the Australian Federal Courts.

Who Should Attend?

This webinar is suitable for lawyers throughout Australia who advise in intellectual property. This webinar is for practitioners with some knowledge in this area and looking to improve their knowledge. - 1 CPD uni

CPD Information

- 1 CPD unit/point - substantive law.

Enquiries/Assistance

If you need assistance or have an enquiry, please do not hesitate to contact our Webinar Coordinator, Lisa Tran on (03) 8601 7709 or email: [email protected]

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