Recorded Webinar: IP Protection Strategies for Online Businesses

Setting up a website for display or marketing purposes, or providing information or images to a third-party website can open a business/trader up to potential problems such as unauthorised copying, use and exploitation. This session will examine some of the most significant copyright infringement issues that can arise online and what advice practitioners needs to be giving their clients, whether sole traders or large businesses, including:

• What works does Australia’s copyright legislation protect?
• What protections are given under the Act to copyright holders?
• In what circumstances can posting third party works online or using works found online breach copyright? Who will be liable? What are the penalties?
• Setting up online – domain name selection and avoiding passing off allegations
• Key contract arrangements with website developers and ensuring retention of IP in the website and its contents
• Including copyright works on the website – a checklist for ownership rights or third-party permissions
• Developing terms and conditions for use of the website by third parties including IP use and access such as uploading
• Perils and pitfalls of allowing third parties to post on a website and having a monitoring strategy
• What to do if your copyright is infringed
• Cases on online copyright infringement, including Pokemon Company International Inc v Redbubble Ltd [2017] FCA 1541, Tyler v Sevin [2014] FCAA 445, Weller v Smith [2016] FCCA 2827